The co-pay card debate simmers, as payers push back
Any program that puts more greenbacks in patients' pockets in this post-recession economy has to be viewed as a good one, right? Alas, it depends on the person you ask. Devised to shoulder some of the cost burden of prescription drugs, manufacturer co-pay card programs have been tied to improved adherence rates and reduced barriers to the discounted medications. At the same time, payers — insurers and PBMs alike — are crying foul. While some industry veterans sing the praises of co-pay assistance programs, others are eager for a more evenhanded and efficient solution that will achieve the same degree of cost savings. In fact, the co-pay card appears to be stirring the controversy pot more than ever. Indeed, the question seems to have become: What will make it boil over? UNHAPPY PAYERS Click to Enlarge But after more than a decade as an industry staple, the instant-rebate tactic has come under fire. Andrew Miller, VP of operations at pharmacy benefits manager MeridianRx, has grown increasingly concerned with the damaging effects of co-pay cards on payers. Consider insured patients who have been prescribed AbbVie's Humira for their rheumatoid arthritis at $4,000 per month. After insurance and co-insurance kick in, they're on the hook for $1,000 a month. But wait — the manufacturer just happens to have a co-pay coupon, which reduces the cost to zero. What's the problem, you ask? The insurer and the PBM didn't get the memo. After six months of taking and paying for the medication, the PBM's records show the patient paying $6,000 and capping out his out-of-pocket maximum — when, in fact, the patient has paid nothing — the drug company picked up the tab. “There needs to be collaboration to flag that a co-pay coupon has been used,” Miller stresses. ------------------------- Tyrone's comment: In the interest of full disclosure I know Andrew personally so my comments will not come as a shock to him. My position is that co-pay cards are a good thing for patients and plan sponsors but not so much for non-fiduciary PBMs. Here's a quick story. A few months back my mom shared with me that she was not on speaking terms with my uncle so I asked why. They often have these disagreements and all is back to normal in a few days. Apparently, she hired my uncle to repair her washer. Something had gone wrong such that it wouldn't turn. It was an old top loading washer; my mom is frugal like that and won't spend money on anything new unless it's the last resort. They had agreed on a price of $100 plus parts. Turns out my uncle looked at the back of the machine adjusted some sort of wire and the job was done in 30 seconds! My mom believed she overpaid and didn't want to fork over the $100. She is wrong just like Andrew and here's why. 1) The payer has agreed to its share of the cost so why be concerned with how the patient…